The company specializing in the selection of horticultural products continues to impress with its technology dedicated to internal quality.
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In the vast kiwifruit market, Italy ranks as the world’s second-largest producer after China. In this global context, Ser.mac—a Cesena-based company with subsidiaries worldwide—has developed selection lines dedicated to kiwifruit varieties that enhance their internal quality.
Ser.mac selection lines are the result of more than 30 years of experience in the horticultural sector and represent a benchmark in high technology. Why? Because they guarantee consistently high-quality standards over time.
How important is it to offer high internal quality for kiwifruit varieties?
External parameters—such as softness—are always crucial in differentiating products in the target market. However, the ability to classify kiwifruit batches based on flavor and quality provides a significant advantage, opening up new business opportunities.
The eye of HDiA artificial intelligence sees beyond.
The Ser.mac kiwifruit grading system is designed to preserve the fruit’s delicate nature.
Moreover, each time it processes the fruit, it learns to recognize it more accurately, continuously improving its precision.
What can the HDiA artificial intelligence grader detect?
- Flesh color
- Brix level
- Dry matter content
- Ripeness
- Chlorophyll levels
Why are these parameters important?
They are essential in ensuring high internal quality for kiwifruit. For instance, determining the dry matter content is particularly relevant as it includes both soluble and insoluble substances—a key advantage that remains intact during post-harvest management.
Advantages from producer to end consumer.
Choosing innovative sorting lines ensures superior internal quality and provides benefits for both businesses and consumers.
Ser.mac technology offers the ability to:
- Monitor product quality in real-time
- Reduce the need for destructive testing
- Lower processing costs
- Improve efficiency in selection processes
Additionally, it ensures that only homogeneous batches and fully traceable kiwifruit reach the market.
From the company to the table is a small step.
How much have our habits changed? The current global landscape has made us more attentive and discerning. As a result, merely offering kiwifruit varieties is no longer enough.
These varieties must meet customer expectations and deliver satisfaction from the very first bite. How can this be achieved? The answer lies entirely in the internal quality of the fruit.
It is a crucial choice—one that helps consolidate market positioning and attract new potential customers.
Enhancing the internal quality of kiwifruit varieties requires technology, innovation, and expertise.
